Are you maximizing the potential of your blogs, portals and e-commerce websites? By utilizing web analytics and tracking, you can greatly improve the effectiveness of your website. Web analytics provide invaluable feedback that can help you improve your website to meet all of your business goals. However, installing web analytics is only the first step in reaching your goals. Web analytics programs are packed with robust features that track all aspects of user behavior and activity on your website. These metrics need to be fully understood before they can be applied toward website improvements.
The web analytics training course offered at UC San Diego provides an in-depth look into various web analytics programs, including Google Analytics, and how these metrics can be applied toward improving user experience and increasing conversions. This web analytics course is recommended for any web professional in San Diego seeking to learn tips, tricks and tools to improve their website optimization efforts.
This course is designed specifically for web designers, SEO specialists and web marketers and is a featured as part of the Web Publishing and Interactive Marketing Certificates offered at UC San Diego Extension.
UC San Diego Extension – Web Analytics Course will cover the following:
- Measurables
- Application of Web Analytics for Website Improvement
- Web Analytics metrics
- Page Tags Techniques
- Log Files
- Accuracy Issues
- Proper technique selection for specific business needs
- Free and Paid Tracking Services on the Market
- Google Analytics: Setup
- Google Analytics: Accounts and Profiles
- Google Analytics: Common Features and Table Capabilities
- Visitor Analysis
- Traffic Sources Analysis
- Content Performance and User Behaviors Analysis
- Setup and Usage of Goals and Funnels
- Campaign Tracking: E-mail, Banner Ads, PPC, Offline, QR Codes, Social Media
- Event / In Page Activity Tracking: Video, Outbound Links, Forms
- Custom Reporting
- Website Optimization Based on Data
- Advanced Segmentation
- Web Analytics Automation
- Site Search
- KPI (Key Performance Indicators)
- Additional Web Analytics Tools
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